Real world analytics derived from social network, geo-stamped data.
Discover the volume and profile of people coming in and out of any area.
Compare historical and real-time data or extend for future projections to plan better.
Cellular network data is 100% anonymized and delivered as 'micro-generalizations' for any location, or POI.
Our cloud-based analytics engine collects, aggregates and interprets a ton of passive carrier, social and micro network data into meaningful analytics about real world consumers.
Our engine currently collects and processes over 50 million location events per day (yes, per day) and we are only getting started.
Our engine is designed and used by major retail, live sports & live entertainment companies.
Smart retailers are defying doom and gloom scenarios, as they realize that shopping in the real world will forever satisfy consumers’ deep rooted needs for human contact, for instant gratification, for the promise of (shared) experiences, for telling stories.
These same businesses have, in the past, enjoyed the benefit of deeply technical, broad analytical data and deep-reaching CRM solutions for interactions with customers – but there was a gaping hole when it came to translating that dynamic level of data or even replicating it back in the real world (offline sales) where the majority of their sales still occurred.
This is what LocationGenius is all about. We give brick and mortar businesses access to that same rich type of data the online retailers are used to - for the real world.
*Source: TrendsWatcher, 2013.